GTM For Contact Harald

Contact Harald, an established force in SaaS and IoT, set out to reinvent itself by bringing new AI hardware products to market.

As a specialist contractor, I partnered with the Head of Design and key stakeholders to deliver a comprehensive GTM launch and a range of critical marketing activities.

I assisted with repositioning of Contact Harald’s brand, enabling its entry into new markets and raising its authority in sectors including construction, mining, healthcare, logistics, and film.

"River helped shape our go-to-market strategy for Al, loT, and RTLS solutions, rebuilt our website, and delivered a range of marketing & sales collateral. His work established a solid foundation for a growing pipeline of major national and multinational contracts". (Nick O'Halloran | Contact Harald)
Duration & Budget

My GTM engagement ran for seven months, marked by rapid development timelines and ongoing adaptation to shifting project goals.

Tech Stack

I utilised a hybrid Webflow and WordPress approach for web builds, ActiveCampaign for automation, Adobe Creative Cloud for assets, plus SEMrush, Google Adwords, and Screaming Frog for SEO and campaign management.

Scope

Project scope covered brand strategy, full visual identity overhaul, website redevelopment, SEO, PPC campaigns, technical copywriting, social media content, and bespoke integrations with software platforms.

The work demanded close collaboration with stakeholders and design leadership to meet shifting priorities and quick turnarounds.

In collaboration, I provided end-to-end creatives and copywriting, ensuring consistent messaging and a scalable marketing foundation.

See the details

Case Study: Innovation in New Markets

Contact Harald is trusted for its SaaS and IoT expertise - having made significant strides but sought to reposition itself with new AI hardware solutions.

Our integrated strategy enabled a credible entry into sectors like construction, mining, logistics, and film, pairing technical rigour with fresh digital storytelling.

Challenges

This project was a test of both agility and creativity, tackling complex demands in a dynamic industry at the cutting edge of AI.

  • Brand transformation – Redefining who Contact Harald was for the market meant re-examining their identity and messaging.
  • Customer insight gap – Ongoing research and adaptability was needed to fine-tune positioning even as product details evolved.
  • Extreme deadlines – Deliverables for campaign launches and website updates were regularly requested with ultra-short lead times.
  • Unified identity under pressure – All creatives needed to maintain a single, cohesive brand despite the push and pull of shifting business priorities, changing project scopes, and rapid market pivots.
  • Credibility building – Establishing Contact Harald as a true authority was critical, but challenging in markets where AI technology was unfamiliar and proof points were still being built.
  • Stakeholder complexity – Coordinating across teams, balancing feedback cycles, and aligning design, technical, and executive vision required constant communication and the flexibility to respond to shifting directives.

Solutions

  • Developed and executed a phased go-to-market program integrating brand, digital, and content strategy.
  • Redesigned the website architecture and landing pages to showcase product innovation and align messaging with emerging AI hardware use cases.
  • Produced comprehensive collateral suites for campaigns, investor decks, and sales enablement, ensuring consistency across every channel and audience.
  • Implemented data-driven paid media and SEO programs, using refined keyword research to capture category-defining search terms and generate qualified enterprise leads.
  • Authored white papers, editorial features, and thought-leadership content to build authority around AI and real-time location intelligence.
  • Structured delivery through agile sprints and transparent milestone reporting, giving stakeholders clear visibility over progress, outcomes, and next-stage recommendations.

Results

  • Repositioned Contact Harald as a credible innovator in AI-driven software and real-time location technology, raising brand equity across multiple industries.
  • Enabled rapid market pivots through modular digital platforms and landing systems that supported new product launches without downtime.
  • Established market trust via technically sound, high-authority content that accelerated media coverage and investor interest.
  • Laid the commercial foundation for a multi-million-dollar sales pipeline, unlocking enterprise-level opportunities and ongoing expansion.
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