Contact Harald, an established force in SaaS and IoT, set out to reinvent itself by bringing new AI hardware products to market.
I partnered with the Head of Design and key stakeholders to deliver a comprehensive GTM launch and a range of critical marketing activities.
I assisted with repositioning of Contact Harald’s brand, enabling its entry into new markets and raising its authority in sectors including construction, mining, healthcare, logistics, and film.
"River helped shape our go-to-market strategy for Al, loT, and RTLS solutions, rebuilt our website, and delivered a range of marketing & sales collateral. His work established a solid foundation for a growing pipeline of major national and multinational contracts".
N. O'Halloran | Contact Harald
My GTM engagement ran for seven months, marked by rapid development timelines and ongoing adaptation to shifting project goals.
Project scope covered branding and full visual identity overhaul, website redevelopment, SEO, PPC campaigns, technical copywriting, social media content, and bespoke integrations with software platforms.
The work demanded close collaboration with stakeholders and design leadership to meet shifting priorities and quick turnarounds.
In collaboration, I provided end-to-end creatives and copywriting, ensuring consistent messaging and a scalable marketing foundation.
I utilised a hybrid Webflow and WordPress approach for web builds, ActiveCampaign for automation, Adobe Creative Cloud for assets, plus SEMrush, Google Adwords, and Screaming Frog for SEO and campaign management.
Contact Harald is trusted for its SaaS and IoT expertise - having made significant strides but sought to reposition itself with new AI hardware solutions.
Our integrated approach enabled a credible entry into sectors like construction, mining, logistics, and film, pairing technical rigour with fresh digital storytelling.
This project was a test of both agility and creativity, tackling complex demands in a dynamic industry at the cutting edge of AI.
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A seven-month go-to-market programme supporting Contact Harald's expansion from established SaaS and IoT specialist into a novel AI solution and real-time location intelligence business.
The scope was broad and ran at pace. It covered brand transformation and visual identity, a hybrid Webflow and WordPress website rebuild, SEO and PPC programmes, technical copywriting, social media content, white papers and editorial features, sales and investor collateral, and bespoke integrations with software platforms.
I partnered closely with the Head of Design and key internal stakeholders across the engagement. The work was structured through agile sprints with transparent milestone reporting, which gave the team flexibility to adapt as product details and market priorities evolved.
You start by acknowledging that the existing brand equity is real and worth carrying forward, not jettisoning.
Contact Harald had a credible SaaS and IoT track record. The strategic direction we took extended the brand narrative to position AI hardware and real-time location intelligence as the natural next phase of what the business already does, rather than a pivot away from it.
Visual identity, messaging architecture, and content all reinforced the continuity. New AI hardware products launched under a brand that felt evolved, not replaced. Existing market trust transferred forward into the new category.
Through modular digital platforms and sector-specific landing systems that share a single brand spine.
Contact Harald entered construction, mining, healthcare, logistics, and film simultaneously. Each sector has different buyer language, different proof requirements, and different procurement processes. A single generic website would have failed all five.
The architecture used dedicated landing systems for each vertical, with sector-appropriate use cases, proof points, and buyer-relevant content. The underlying brand identity, navigation, and product story stayed consistent. Buyers in each sector saw a brand that understood their world while reinforcing that Contact Harald was a credible authority across all of them.
For Contact Harald, the programme covered six interlocking workstreams.
Brand transformation came first, redefining how Contact Harald presented to market and how that translated into messaging architecture. Website rebuild followed, with sector-specific landing systems and product showcases. SEO and PPC ran in parallel, capturing category-defining search terms before competitors established positions.
Content production filled out the authority layer: white papers, editorial features, and thought-leadership writing on AI and real-time location intelligence. Sales and investor collateral gave the commercial team consistent materials for enterprise pitches and capital conversations. Agile sprint delivery kept everything moving through tight launch windows.
In an emerging category, the window to claim a position closes quickly.
AI hardware buyers in 2023 and 2024 were forming their mental map of the vendor landscape in real time. The brands that showed up first with credible content, working products, and clear positioning got cemented into procurement consideration.
The agile sprint structure suited that reality. Short cycles, regular milestone reviews, and the flexibility to reprioritise as new information came in. Working in close collaboration with the internal design and product team meant decisions could be translated into deployed assets quickly.
Four major outcomes came out of the engagement.
A repositioned brand credible in AI-driven software and real-time location technology. A modular digital platform supporting rapid product launches across multiple sectors. An authority content layer that accelerated media coverage and investor interest. And the commercial foundation for a multi-million-dollar sales pipeline across enterprise opportunities.
The collaborative model worked because brand, content, and digital workstreams were coordinated tightly with the internal design and product leadership. Strategy, copy, and creative moved together rather than in handoff chains.