For industrial firms that are proven in the field but commercially quiet.
NorthStar is a bundled B2B marketing product that consists of a two-part commercial audit and a 90-day execution plan, delivered personally by me.
Backed by an MBA and two decades of B2B experience across sales management and marketing, I will help you find out why you are losing deals to weaker competitors and deliver the blueprint to fix it this quarter.
"River helped shape our go-to-market strategy for AI, IoT, and RLS solutions, rebuilt our website, and delivered a range of marketing & sales collateral. His work established a solid foundation for a growing pipeline of major national and multinational contracts."
Nick O'Halloran | Contact Harald
You're probably here because your win rate has slipped. Contracts you used to land are going to fresher-looking firms with weaker capability but louder stories.
The pattern is familiar. The technical team blames sales. Sales blames lead quality. Marketing blames budget. The boardroom prescribes 'do more', activity ramps up, and results don't move.
The three following patterns typically surface in every technically strong firm that's losing ground. Each pattern may look different, but they trace to the same place: a commercial system that's not fully integrated.
Your BDMs sell 'better' instead of 'value'.
You lead with specs, tolerances, and the quality of the work. The buyer is left to infer what that is worth in dollars, uptime, and risk.
The value never translates as a meaningful reason to buy, and the contract goes elsewhere.
Proposals land, then the trail goes cold.
Your sales team sends a thorough proposal, and the buyer goes quiet.
There is no nurture sequence and no pipeline discipline to keep the engagement alive, so the deal stalls without ever giving you a clear no.
Weaker firms keep winning your deals.
Your marketing messaging tries to compete on features, service, and heritage.
A weaker rival frames the decision around a specific set of buyer problems, builds more trust and takes the deal you were built to win.
Translation, Black Hole, and Framing aren't three separate problems. They're three symptoms of one disconnect.
The disconnect lives between sales, marketing, and operations. Each function runs capably in isolation, but they don't share a system.
Marketing generates leads sales can't qualify. Sales wins deals operations can't deliver smoothly. Operations builds capability marketing can't articulate. Each function optimises locally; the commercial outcome falls between the seams.
Get a solid understanding of where the disconnect lives in your operation.
Two audits, full reports, plus a 90-day remediation Gantt. Deliverables your team can act on fast. 14 business days. From A$5,760.
Two enterprise-grade audits and a 90-day plan.
This isn't your typical agency strategy deck. It's a structural review of your commercial engine with the leak points clearly named and the fixes sequenced.
Upon receipt of the deliverables, your team will have a clear pathway they can act on from day one. Turnaround in 14 business days.
Is your message built to win you more work?
I review your bids, customer proof, and sales setup to ensure you stand out.
You get a concise report highlighting why you are losing jobs, rated by how urgently they need fixing.
Is your funnel built to capture demand?
I check your digital footprint (owned, earned & paid) and reply times to see where leads drop off.
You get a straightforward list of every pipeline leak along with its potential impact on your bottom line.
A step-by-step plan you can run on day one.
A multi-phase action plan with clear tasks, timelines, and expected outcomes for your crew.
You get a visual timeline and simple instructions. Run it yourself, or have me handle it with you.
Zero lock-in. The strategy is yours from day one.
Once the diagnostic lands in your inbox, everything in it is yours. The audit reports, the 90-day Gantt, the remediation briefs, all of it.
You can hand the work to your internal team and execute it in-house. You can pass it to your existing contractors and have them work from the brief. Or you can engage me to execute it. The diagnostic does its job either way; how you act on it is entirely your call.
Want more details? How does this run?
There are eight structured steps from your first message to the deliverables. Nothing is invoiced until we've confirmed NorthStar is right for you.
The NorthStar diagnostic is built for established firms with a proven track record that are facing a specific commercial challenge. If you need a targeted, 90-day sprint to diagnose a leak or map a quick win, you're in the right place.
Not quite the right fit? Here is where to go next:
When you hire NorthStar, you deal directly with me from start to finish. There are no account managers, no subcontractors, and no junior staff learning the ropes.
I bring 20 years of B2B experience across both sales management and marketing. With an MBA and a deep background in the industrial sector, I look at business challenges like an operator, not a typical agency.
A few notable achievements:
A$5,760.
14 business days. Yours to own and execute.
You get a forensic breakdown of where your commercial machinery is leaking revenue: two deep-dive audits, a written report, and a 90-day execution Gantt.
Total ownership of a seasoned operator's strategy from the moment it lands in your inbox.
To better understand the mechanics of the engagement (from the initial fit call to the final handover), expand the panel below to see exactly how it runs.
The credit-back guarantee*
Engage me to execute the 90-day roadmap within 30 days of receiving your diagnostic, and A$2,500 of your NorthStar fee is credited against the execution engagement.
The credit applies to substantive execution work, typically A$15k or higher, with specifics locked during scoping.
Either way, the diagnostic pays for itself: execute with me and recover a chunk of the fee, or keep the playbook and run it however you choose.
Request the NorthStar diagnostic.
Six fields, one minute.
I'll respond within one business day. No payment until we've talked about your commercial goals.
Here are a range of more commonly asked questions in relation to the B2B marketing products and systems I provide.
To get a full run-down of how I can help your business thrive, take a moment to book a call.
NorthStar is a bundled B2B marketing product designed for industrial and mining firms. Delivered personally by me, it combines a two-part commercial audit (Positioning and Pipeline) with an actionable 90-day execution plan.
It acts as a forensic breakdown of where your commercial machinery is leaking revenue. You receive a written report and a 90-day execution Gantt chart with clear remediation sequencing. It answers the immediate question: "What should we actually do first, and why?"
Note: For long-term, 12-month strategic roadmaps, see Atlas.
At the conclusion of NorthStar, you receive a straightforward list detailing every pipeline leak alongside its potential impact on your bottom line. Additionally, you will receive a complete 90-day roadmap that covers each of those elements in a sequenced plan.
You receive the complete diagnostic package:
Everything is yours to keep, share, and execute, with or without my ongoing help.
The baseline price covers a standard scope. Factors like CRM complexity, a highly diverse product portfolio, or an extensive list of stakeholder interviews can adjust this investment. You will always see a fixed quote before you commit, meaning no surprise bills during delivery.
NorthStar is not a good fit for:
