River partners with mining, industrial and technology clients throughout Australia, South East Asia and at times with clients in the USA.
Armed with an MBA (marketing major) and a suite of specialised certifications, River is not a typical marketing consultant or marketing freelancer. He runs a production and delivery practice. He cuts through the industry noise by blending high-level academic analysis with deep practical execution.
That approach produces authentic, evidence-based messaging designed to build immediate trust with technical specialists, executive leadership and thier product buyers. River operates as a single point of accountability ensuring direct access, no account managers, no hand-offs, and no agency dilution.
River has a proven track record of delivering measurable commercial outcomes for B2B industrial, mining, and tech brands. Notable projects include:
River’s methodology bridges the gap between brand marketing and high-stakes B2B sales. Rather than relying on surface-level tactics, his approach is anchored in foundational market positioning (Al Ries) and the behavioral psychology of compliance and influence (Robert Cialdini).
At the core of his messaging system is the Problem, Implication, Solution, Proof (PISP) model. By adapting the deep discovery of SPIN selling and classic PAS direct-response frameworks, River ensures every asset speaks to executive pain points, agitates the cost of inaction, and delivers verifiable evidence.
Projects are delivered through a proprietary system of four products, grouped into two stages designed to build and scale your marketing ecosystem:
Foundation (The Roadmap): A structured strategy process that moves from diagnosis to a build-ready plan. Drawing heavily on classical positioning principles, it uncovers commercial gaps and secures a winning market stance.
Expansion (The Engine): The end-to-end or modular deployment of an integrated commercial system, then the ongoing optimisation that keeps it compounding. Every layer is engineered using the psychology of persuasion to drive buyer compliance and accelerate the sales cycle.
Here are a range of more commonly asked questions in relation to the B2B marketing production and delivery systems I provide.
To get a full run-down of how I can help your business thrive, take a moment to book a call.
I partner primarily with mid-market B2B firms (typically $5M to $50M in revenue) in the mining, industrial engineering, and emerging tech sectors. My clients usually have deep technical credibility and a superior product, but suffer from an underdeveloped go-to-market engine that fails to communicate their true commercial value to executive buyers.
Both; which is precisely how I eliminate agency dilution. For clients needing senior leadership without the full-time executive overhead, I act as a Fractional CMO to architect the commercial operating system. However, I remain a hands-on operator who personally executes the technical copywriting, web architecture, and RevOps deployment. I am the single point of accountability from blueprint to launch.
Tactical execution without locked-in positioning is a waste of capital. Before investing in ads, CRM builds, or web development, the Foundation phase ensures we lock in a winning market stance. We solve the core messaging and behavioral psychology first, ensuring that when we do build the engine, it is engineered to convert rather than just generate noise.
My architecture spans CRM and automation platforms including HubSpot, Salesforce, ActiveCampaign, and Brevo, tied together with integration tools like Make, Zapier, and n8n. On the front end, I develop robust conversion platforms in Webflow and WordPress, integrating technical SEO and AI-driven discoverability tooling. However, platform selection is always driven by the client's commercial context, never by vendor preference.
In high-consideration industries like underground mining or enterprise SaaS, marketing cannot exist in a vacuum. I build RevOps and sales enablement infrastructures that directly support the sales team. By leveraging the Problem, Implication, Solution, Proof (PISP) model, I ensure sales teams are armed with evidence-based collateral and automated nurture sequences that accelerate deal velocity.