Four projects. Industrial, manufacturing, and emerging tech. Each one links to the full breakdown, including: strategy, execution, measurable outcomes.
Brand transformation. Digital ecosystems. Content architecture. Integrated demand gen. This is the depth and rigour behind every engagement I take on from first positioning call through to real market traction.
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Drove a complete rebrand and GTM shift for a 20-year old distributor of big-ticket manufacturing technology products, bringing seven lines together under one unified banner.
Designed strategy, brand, automation, SEO, and content to build a high-performing digital ecosystem. Elevated the business, repositioned, and set the stage for future industry leadership, growth, and recognition.
Over 2.5 years, I led the total marketing transformation for Pit N Portal, a mid-tier mining services, heavy equipment repair, rebuild & rental provider in Australia.
Utilising a $500K+ budget, I rebuilt brand, digital presence, and communications to expand reach, attract top-tier clients, and support a successful merger.
Modernised legacy operations, driving recognition as a nationally respected industry leader and trusted partner in mining.
Spearheaded a digital revamp for GPS Electrical Services, a 100-person, 26yr old engineering and automation firm with a raft of high-profile manufacturing, food and chemical clients.
Modernised brand, website, and comms to attract new clients and talent, balancing technical depth with clarity. Kept design heritage intact while showcasing GPS’s reputation for precision and expertise, positioning them as leaders on the national stage.
Partnered with a fast-growth SaaS + IoT brand, to launch into voice powered AI SaaS. Led rapid GTM, collaborating on brand strategy, identity overhaul, website, SEO, PPC, and content.
Repositioned the company, unified brand voice, and elevated authority across construction, mining, healthcare, and logistics, setting the foundation for sector expansion.
Here are a range of more commonly asked questions in relation to the B2B marketing consultancy and services I provide.
To get a full run-down of how I can help your business thrive, take a moment to book a call.
Most comprehensive engagements (Strategy + Rebrand + Web Build) sit in the $20k–$60k range. Ongoing fractional leadership retainers typically start at $5k/month. I price for outcomes, not hours.
You work directly with me, "The Operator." There are no account managers, no juniors, and no outsourcing of core strategy. I bridge the gap between technical engineering complexity and commercial revenue.
I don't just hand you a strategy document; I build the website, integrate and configure the CRM, and set up the automation myself. This ensures the tech stack actually supports the strategy.
I handle the heavy lifting. I interview your subject matter experts (engineers/product leads) to extract the technical value, then I translate that into high-authority commercial copy. You review for accuracy, not for grammar.
My deep expertise is in "Heavy B2B": Mining Services, Industrial Automation, Manufacturing, and complex B2B SaaS. I understand the nuances of long sales cycles and technical procurement processes.