Four projects. Industrial, manufacturing, and emerging tech. Each one links to the full breakdown, including: build, execution, measurable outcomes.
Brand transformation. Digital ecosystems. Content architecture. Integrated demand gen. This is the depth and rigour behind every engagement I take on from first positioning call through to real market traction.
Click a tile. See the full case study
Robertson Mining Services operated with deep underground mining expertise but a market presence that undersold them.
Over four months, I delivered a full brand repositioning and digital build, from: analysis and buyer personas through to a complete Webflow website and messaging framework. The works are intended to close the gap between operational capability and commercial perception, ahead of their next growth phase.
Drove a complete rebrand and GTM shift for a 20-year old distributor of big-ticket manufacturing technology products, bringing seven lines together under one unified banner.
Built the blueprint, brand, automation, SEO, and content to engineer a high-performing digital ecosystem. Elevated the business, repositioned, and set the stage for future industry leadership, growth, and recognition.
Over 2.5 years, I undertook the total marketing transformation for Pit N Portal, a mid-tier mining services, heavy equipment repair, rebuild & rental provider in Australia.
Utilising a $500K+ budget, I rebuilt brand, digital presence, and communications to expand reach, attract top-tier clients, and support a successful merger.
Modernised legacy operations, driving recognition as a nationally respected industry leader and trusted partner in mining.
Spearheaded a digital revamp for GPS Electrical Services, a 100-person, 26yr old engineering and automation firm with a raft of high-profile manufacturing, food and chemical clients.
Modernised brand, website, and comms to attract new clients and talent, balancing technical depth with clarity. Kept design heritage intact while showcasing GPS’s reputation for precision and expertise, positioning them as leaders on the national stage.
Partnered with a fast-growth SaaS + IoT brand, to launch into voice powered AI SaaS. Led rapid GTM, collaborating on brand positioning and build, identity overhaul, website, SEO, PPC, and content.
Repositioned the company, unified brand voice, and elevated authority across construction, mining, healthcare, and logistics, setting the foundation for sector expansion.
Here are a range of more commonly asked questions in relation to the B2B marketing systems I provide.
To get a full run-down of how I can help your business thrive, take a moment to book a call.
Most end-to-end engagements (Marketing Systems Specification + Rebrand + Web Production) sit in the $20K to $60K range. Ongoing principal-led retainers typically start at $5K per month. I price for outcomes, not hours.
You work directly with me, the operator. No account managers, no juniors, no hand-offs. I build and deliver the marketing system end to end, translating technical engineering capability into commercial revenue.
Yes. I am a full-stack marketing operator. I don't just hand over a specification document. I build the Webflow site, configure the HubSpot CRM, and set up the automation myself. This ensures the tech stack actually supports the commercial system.
I handle the heavy lifting. I interview your subject matter experts (engineers and product leads) to extract the technical value, then translate that into high-authority commercial copy. You review for accuracy, not for grammar.
My deep expertise in industrial B2B: mining services, industrial automation, manufacturing, engineering, construction tech, and complex B2B SaaS. I understand the nuances of long sales cycles and technical procurement processes.